The ability to be assertive is difficult. Most people do not want to be perceived as selfish, demanding, hostile, stubborn or just plain hard to get along with. They allow others to take advantage of them or they do more than is necessary or required of them, all the while not getting what they need in return.
This behavior creates resentment in the non-assertive person and confuses their co-workers, friends and family. For those who have difficulty in this area (and there are many), people who are assertive and confident seem to have been born that way. For all appearances, this quality comes easily to them. They naturally know exactly when and how to ask for what they want without seeming aggressive or hostile. While some people do have an innate ability to assert themselves, most do not, so if they were not “born” with this ability, how did they get it?
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